A Bit of Background on Audience Advisories
IU Cinema acknowledges that every person approaches film from their individual life experiences, and, as a result, audiences’ sensitivities to content vary significantly from person to person. We also know that our audience trusts us and the programming we present, and we take that trust seriously.
The reality of film programming is that it is impossible for anyone at IU Cinema to watch, in its entirety, every film we screen. Trust us, we wish we could. It’s a bit of a trade secret, but this is how programming happens at art house theaters all over the world!
While we’ve provided audience advisories in the past, they were never comprehensive: some films that had sensitive content also had some corresponding advisories; others did not. Sometimes we did not find content offensive, but some audience members did, and vice versa. Despite our best efforts and intentions, this produced mixed results: advisories fell through the cracks, and some screenings led to audience members having negative experiences. To do all we can to ensure this happens as infrequently as possible, we have reworked our approach to audience advisories.