About This is the Life

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A Call to Action - Ava DuVernay and AFFRM Championed as one of the “must-see hip-hop documentaries” by the LA Weekly, Ava DuVernay’s award-winning directorial debut, This is the Life, documents the progressive hip-hop scene that coalesced in 1990s Los Angeles around The Good Life Café’s weekly open-mic nights. DuVernay (also seen here as MC Eve of Figures of Speech) traces the origins and legacy of The Good Life scene as an alternative musical and lifestyle movement asserting itself against the city’s dominant gangster rap culture. DuVernay’s first experiences with self-distribution for This is the Life informed the strategy behind her creation of AFFRM. (2K DCP presentation)

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